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GEORGIA RICKARD

GEORGIA RICKARD

MEDIA ENTREPRENEUR


Name: 
Georgia Rickard

Occupation: Media Entrepreneur

Age: 35

Where were you born? What is your heritage?

I was born and raised right here, in Sydney. This city is my home.

Tell us a little bit about what you do?

Most people would know me as a journalist and magazine editor, but after a decade of working with Australia’s most exceptional media brands – a ride I don’t regret for a second – last year I started my own business. PHHNIX (that’s ‘Phoenix’, spelt trendily) teaches entrepreneurial people how to start and scale businesses through the principles I’ve learned in media – namely, storytelling, social media and sales. Entrepreneurialism is its own ride, but I would still call myself a storyteller. The only difference is, now I’m telling stories from a stage, not a page.

What does the Fashion Revolution movement mean to you personally?

In my opinion, asking people to slow down and get conscious about their purchasing choice is part of our responsibility to become more conscious about our consumption choices generally. So many of us are racing through life on autopilot, operating from a place of reactivity rather than slowing down enough to be considered in our choices and actions, and the result has been a culture of consumption that can sometimes be mindless and even a little irresponsible. It’s fair enough – life moves so fast! – but I think we can do better. It’s not about ‘going without’, it’s about making responsible choices that leave you feeling proud of yourself.

As a respected journalist, what do you see as being the biggest unspoken issues in the fashion industry?

To me, the biggest issue goes beyond the fashion industry – it’s about a wider movement in society. I really feel that, a lot of the time, we’re living such fast-moving lives that it can be hard to stay in deep connection with ourselves. Which is a huge problem, because connection with self is the key to feeling safe and secure in yourself. And when you feel those things, you don’t *need* to consume as much – because you’re not getting caught up in that old adage of purchasing things we don’t need, to impress people we don’t even like. So, slowing down and checking in is the most important thing we can do.

I’ve actually been really heartened to see a lot of brands taking steps towards producing more considered products.

This year’s Fashion Revolution theme is all about a healthy planet being a human right – what action are you taking in the fight to keep our planet healthy?

Conscious and considered shopping is actually a really big one for me. Textile waste is a huge environmental issue globally, and something we can all have an impact on by taking more ownership over the fashion purchasing decisions we make. After last year, in particular, we’ve all been given an opportunity to pause and reflect on how we live our lives, and being more conscious about our fashion choices is such a simple means of making a profound personal difference.

Do you have a favourite place in nature? If so, where is it?

Anywhere I’m surrounded by trees.

What do you normally wear every day?

Activewear! I work from home and practice a lot of yoga, so if it’s stretchy and supportive I want it. Most of my compression tights are from Nimble, a Bondi-based brand that does a range from recycled plastic bottles.

What is your favourite piece in your wardrobe?

An oversized aquamarine ring. It was my grandmother’s. I will cherish it forever.

Do you have any favourite sustainable brands, or favourite second hand shops?

Mighty Good, of course!

Do you have a style icon?

My grandmother, Robbie. She passed when I was 19 but to this day, when I’m getting dressed and I’m unsure about an outfit, I think: what would Robbie do? The answer is always: rock it.

What is your favourite style of Mighty Good Basics?

The spaghetti strap singlet top in marle grey – simple, comfortable, lovely.

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